KINGSTON, Jamaica – Tourism Minister Edmund Bartlett has set a firm target for Jamaica’s tourism industry to return to full operation by December 15 – the official start of the winter tourism season.
According to Bartlett, in order to deliver on that goal, the ministry has activated a high-level Hurricane Melissa Recovery Task Force and a companion Tourism Resilience Coordination Committee to synchronise public and private sector action.
“Recovery cannot be left to chance. We are aligning marketing, communications, infrastructure repairs, aid, logistics, and every enabling support behind a single objective — full industry operation by December 15,” said Minister Bartlett. “Progress will be tracked through the Ministry of Tourism with regular public updates, so workers, visitors and partners can plan with confidence,” he added.
The recovery task force is chaired by John Byles, the executive deputy chairman of Chukka Caribbean Adventures, with Bartlett serving as chairman emeritus.
The Task Force comprises a cross-section of public and private sector leaders, including Tova Hamilton, minister of state in the Ministry of Tourism; Professor Lloyd Waller, executive director of the Global Tourism Resilience and Crisis Management Centre (GTRCMC); and Jennifer Griffith, permanent secretary in the Ministry of Tourism.
Also serving on the task force are Adam Stewart, executive chairman of Sandals Resorts International (SRI).
Supporting the work of the recovery task force is the Tourism Resilience Coordination Committee, Tourism Cares, chaired by Jessica Shannon, Chief Experience Officer at SRI.
The Hurricane Melissa Recovery Task Force will drive the operational restart of the sector, prioritising rapid assessments, product rehabilitation and service readiness across resorts, attractions, airports/ports, and key corridors.
Working through agency and private-sector leads, it will assist with the clearing of bottlenecks, sequencing repairs and coordinate go-to-market readiness to restore safety, service quality and visitor confidence by December 15, 2025.
The Tourism Resilience Coordination Committee will organise the giving and goodwill that accelerates recovery. It will identify, coordinate and mobilise assistance in cash, in-kind goods, skilled volunteers, and technical expertise from across the tourism community and, in alignment with the Office of Disaster Preparedness and Emergency Management (ODPEM), route it efficiently via supportjamaica.gov.jm.
Bartlett noted that both task forces will coordinate closely with the Global Tourism Resilience and Crisis Management Centre (GTRCMC) to integrate lessons from previous recovery efforts, including Jamaica’s record-breaking post-COVID-19 recovery, and ensure a comprehensive approach to rebuilding the sector.
“Tourism’s strength lies not just in its product offerings, but in its people and partnerships. The speed and synergy of our response show the industry’s resilience and our unwavering commitment to recovery with empathy, compassion and innovation,” the minister added.
