BRIDGETOWN, Barbados -The Caribbean Tourism Organization (CTO) says it will stage a landmark two-day training event focused on airline route development for regional tourism leaders.
Team Martinique meeting with airline executives at Routes Americas in Chicago last year (CTO Photo)It said the February 20-21 event to be held at its headquarters will be conducted in partnership with Airport Strategy & Marketing (ASM).
“By collaborating with ASM, a part of Informa’s Aviation Week Network and a major international authority in global route development, we are bringing together the best in the field to provide an unparalleled learning experience for our tourism leaders,” said CTO Secretary General, Dona Regis-Prosper.
She said that the “Aviation Marketing, Incentives & Negotiation” programme marks a significant milestone in the inter-governmental organization’s efforts to strengthen aerial highways to and from the region.
The CTO said that the event is geared towards high-level tourism professionals including tourism ministers, directors of tourism, chief executive officers and other senior officials, offering an in-depth knowledge and practical skills in key areas such as effective aviation marketing plans, successful incentive strategies, negotiation techniques for new airline routes, and the fundamentals of route development.
It said the training is expected to draw significant attention from industry leaders looking to gain an edge in the world of aviation due to its interactive approach; intimate, focused learning environment; and opportunity for networking and exchanging ideas.
“The collaboration between CTO and ASM, a leader in aviation strategy and marketing and founder of the renowned Routes events, is a strategic move to bolster the Caribbean’s position in the worldwide aviation market.
“As the Caribbean continues to evolve as a key player in the global tourism industry, training and networking events are crucial for staying ahead in an increasingly competitive field,” the Secretary-General said, urging stakeholders “to seize this unique opportunity to elevate their expertise related to airline route development and reshape their aviation strategies”.
The managing director of Strategy and Consulting for Aviation Week Network, David Stroud, said airline negotiations and route support mechanisms have become such an important part of air service development, “and this course will provide delegates with the understanding and the techniques required to come to new agreements with airlines that will help bolster the airlift of the Caribbean”.
The training session precedes Routes Americas 2024, the leading air service development event in the Americas, scheduled to be held in Bogota, Colombia from March 19-21.
“This key industry gathering will bring together senior professionals from airlines, airports and destinations, offering an efficient platform for building high-value relationships with key air service development decision-makers from across the region and beyond,” CTO added.
