Abebe Lewis and His Father Ian Lewis Have Been Key to Promoting Reggae Month South Florida

Although Reggae Month in South Florida officially started on February 7, organizers of the annual series began planning from as early as last year.

Among them was Ian Lewis and his son Abebe Lewis, who have been involved with promoting Reggae Month South Florida for the past four years.

"This year’s marketing for Reggae Month is different. We’re being much more intentional. We’re working closely with emerging reggae artists and giving them real visibility, not just spotlighting the familiar names," said Abebe. "We’ve launched a large-scale social media campaign that speaks to multiple demographics, expanding beyond the traditional reggae audience."

Reggae Genealogy, an event celebrating the music's roots, kicked off the 2026 'Month' at Volunteer Park in the city of Plantation. Leroy Sibbles, Sly Dunbar (posthumously) and Mr. Vegas were acknowledged for their contributions to dancehall-reggae.

While honoring the elders is important, Abebe addressed the importance of attracting younger fans. 

"I wouldn’t say we target just one specific demographic. But if I had to define a core audience, it would be the Jamaican and Caribbean community, because that’s the cultural foundation of Reggae Month," he noted. "At the same time, the age range is very broad. Our events are family-friendly, so we genuinely see everyone come out—from children and teenagers to young adults, parents, and elders. That’s one of the most beautiful parts of these events: multiple generations experiencing the culture together in the same space."

Upcoming events on the Reggae Month South Florida calendar are Rastafari Day (at NoMi Village in North Miami) on February 15; Rhythm By The River (at Esplanade Park in Fort Lauderdale) and Family Fun Day (at Fort Lauderdale Beach) on February 22, and Praise On The Green (Miramar Town Center Plaza) on February 27.

Ian Lewis is the bass guitarist and co-founder of Inner Circle, the Grammy-winning band known worldwide for the hit songs, Bad Boys and Sweat.

Abebe, who followed his father's path into the music business, is aware that it will take more than music to draw people to Reggae Month South Florida. 

"We also focus on connection beyond just the music. Whether it’s the cultural pride, the artistic expression, or simply feeling seen, we want people to feel included. The goal isn’t just to attend a show—it’s to be part of something bigger," he said.